2025年4月25日，國際體驗設計委員會（IXDC）在香港設計峰會上榮獲BDA2025品牌設計大獎年度最高榮譽——Grand Award of the Year。這一獎項不僅是對IXDC在品牌設計與用戶體驗領域卓越貢獻的認可，更標志著其作為全球用戶體驗創新引領者的地位進一步鞏固。

IXDC自2010年成立以來，以國際性、專業性、領先性的理念，主張應用設計為企業和社會創造價值，推廣和表揚杰出的設計及人物，提升專業人員和社會大眾的專業能力與創新思維，引領體驗設計行業發展。

IXDC連續15年舉辦國際體驗設計大會，使其成為全球領先的體驗創新盛會。IXDC通過“設計外交”構建體驗經濟國際創新平臺，分享全球設計、科技、商業的前沿案例與實踐、趨勢與洞察。超過45萬專業觀眾、10萬企業參與，舉辦活動場次超過3000場。同時孵化了創意在線教育平臺——美啊(meia.me)，致力于培養引領未來的杰出設計師。今年國際體驗設計大會將于10月在北京舉行，大會以“人機共生：人工智能時代人機協作新范式”為主題，誠邀全球企業、設計從業者們共襄盛舉。

IXDC主席胡曉表示，未來將密切加強與世界設計組織（WDO）、香港設計師協會、香港設計中心等機構的合作，在舉辦國際會議、國際展覽、國際獎項、培訓與認證等方面深耕，推動產業升級轉化，賦能企業獲得商業成功。同時，IXDC將繼續探索設計在可持續發展、智能技術等領域的潛能，為全球用戶創造更具包容性的體驗。

IXDC副秘書長蘇菁女士現場領獎

圖中從左至右分別是世界設計組織（WDO）主席 Thomas Garvey 博士、IXDC 副秘書長蘇菁女士、世界設計組織（WDO）候任主席 Pradyumna Vyas 教授 

世界設計組織（WDO）候任主席 Pradyumna Vyas教授為IXDC大會點贊

IXDC Wins BDA2025 Grand Award of the Year: Redefining Global User Experience Standards Through Design Innovation

April 25, 2025 — At the Hong Kong Design Summit 2025, the International Experience Design Committee (IXDC) was honored with the Grand Award of the Year at the BDA 2025 Brand Design Awards. This accolade not only recognizes IXDC’s outstanding contributions to brand design and user experience but also solidifies its position as a global leader in driving innovation in user experience.  

Since its establishment in 2010, IXDC has adhered to principles of internationality, professionalism, and leadership, advocating for the use of design to create value for businesses and society. It promotes and celebrates exceptional design and visionary individuals, enhances the professional capabilities and innovative thinking of both experts and the public, and leads the development of the experience design industry. 

For 15 consecutive years, IXDC has organized the International Experience Design Conference, now recognized as the world’s premier gathering for experience innovation. Through "design diplomacy," IXDC has built an international platform for the experience economy, sharing cutting-edge global cases, practices, trends, and insights across design, technology, and business. With participation from over 450,000 professionals and 100,000 enterprises, and more than 3,000 events held, IXDC has also incubated MEIA (meia.me), a creative online education platform dedicated to nurturing visionary designers who will shape the future. This year’s International Experience Design Conference, themed "Human-Machine Symbiosis: A New Paradigm of Collaboration in the Age of Artificial Intelligence," will take place in October in Beijing, inviting global enterprises and design practitioners to join this groundbreaking event.  

Mr. Hu Xiao, Chairman of IXDC, emphasized future collaborations with organizations such as the World Design Organization (WDO), the Hong Kong Designers Association, and the Hong Kong Design Centre. These partnerships will deepen efforts in international conferences, exhibitions, awards, training, and certification programs to drive industrial transformation and empower businesses to achieve commercial success. IXDC will continue exploring design’s potential in sustainable development, smart technologies, and other fields to create more inclusive experiences for global users.